Linda Ikeji’s Success Story – #1 Blogger in Nigeria by Kum Eric Tso from

Every now and then, I hear readers of saying, ‘I want to be the next Linda Ikeji.’ Sad enough, most of them think only of the too much money she makes online as the number one blogger in Nigeria. They seem to forget the process and focus on the results. Hello! It took her four years of hard work online to start seeing the results she’s enjoying today.  Given the so much reference to her, I decided to put up this piece that showcases her success story. Take time to watch it and learn from her experience.


Linda Ikeji’s Success Story – #1 Blogger in Nigeria

linda ikeji

Who is Linda Ikeji?


Linda Ikeji (born Linda Ifeoma Ikeji; 19 September 1980) is a Nigerian news carrier blogger, writer, entrepreneur and former model. She is best known for her blog as the most paid blogger in Nigeria. She describes herself as ‘young and pretty, hardworking, pace setter, role model to a lot of people, a hard worker.’ She says, it’s not easy to get to where she is as the queen of the Nigerian blogosphere and it’s even more difficult to stay on top than to get there.


Early life and education?

Ikeji was born and raised in a Catholic family from Nkwerre, Imo State. She is the second child. She began writing at the age of 10. She finished secondary school at the age of 17 and, at 18, enrolled at the University of Lagos, where she studied English language. To assist her family and support herself through school, she had part-time jobs as a waitress, model and writer. Ikeji graduated from the University in 2004. In 2006, she started blogging as a hobby. At that time, the internet was not as prominent in Nigeria and she had to make her posts at a cybercafé.



Linda Ikeji’s blog is apparently her biggest venture. After graduation, Ikeji started blogging in 2006. She became an active blogger in 2007 using a blogger sub-domain and later obtained her domain Her blogging journey is quite commendable particularly as she applied the basic principles such as choosing the right niche, focus, passion, consistency, and you name the rest.

Linda Ikeji has proven that no hobby or past-time is too ordinary or irrelevant to be unprofitable.

She started her blog in 2006 with no particular intention of making money online. Her blog posts feature the latest society gossip, celebrity talk and details of her personal life.

The blog’s original content, sensational articles and close engagement with readers have earned her a huge following in Nigeria and the diaspora.

Our estimates reveal her blog’s income stacks up to $65,000 every month. How did this ordinary Nigerian achieve this extraordinary income?



Social Media

Linda Ikeji launched a social networking platform named Linda Ikeji Social on the domain name



Ikeji runs a non-profit project themed “I’d rather be self made; No thanks”. In her interview with HipTV, she revealed that through the project, she assists young girls aged 16–25 who have great business ideas and are willing to venture into entrepreneurship. She gave out the sum of NGN10,000,000 in the Phase 1 of the project.



In August 2012, Forbes Africa dedicated itself to celebrating African women that month’s issue. In that issue, Forbes profiled Africa’s 20 Most Prominent Women and the issue featured profiles on two young Nigerian women: Linda Ikeji, as well as Chibundu Onu zo.

Linda Ikeji was the biggest Google Search trend in Nigeria for 2014. The name Linda Ikeji was the most searched item by users of Google in Nigeria

Ikeji was interviewed by BBC on their Focus on Africa programme. The interview aired on 25 September 2012.

On August 8, 2018, Linda Ikeji was among eminent personalities drawn from different countries across multiple disciplines who were conferred with Honorary Doctorate Degree from Trinity International University in Georgia for her outstanding job in Business and Media in Africa.[16][17] Others conferred includes Steve Egboro, Nigerian filmmaker and event manager, Chairman Daily Times Newspaper, Dr. Fidelis Anosike, Dr. Obeahon Ohiwerei, GMD/ CEO of Keystone Bank Limited, renowned lawyer Mike Ozekhome and few others.



Controversial posts

Ikeji has dealt with controversial posts which include the #SaveMayowa Campaign and also about celebrities such as Funke Akindele, Richard Mofe Damijo, Djimon Honsou, Wizkidand Tonto Dikeh. She also made controversial publications about Doyin Okupe who described the publications as defamatory. She battles through attacks from here and there from people who don’t think it’s right for her to gossip about them. Guess what? She is not about to stop all the gossiping and gisting on fashion and celebrities coz that’s what made her famous and rich anyway.


Shut down of blog by Google

Ikeji’s blog was shut down on 8 October 2014, but restored on 10 October 2014 around midnight by Google for undisclosed reasons. Kola Ogunlade, a Google correspondent, said: “We take violations of policies very seriously as such activities diminish the experience for our users. When we are notified of the existence of content that may violate our Terms of Service, we act quickly to review it and determine whether it actually violates our policies. If we determine that it does, we remove it immediately.” So, we can conclude that the content in question may not have really violated any Google policies or she simply complied by taking in down on time. Whatever the case, we all know that ‘big people always have big problems’.


Honours and awards

Awards Year Category
Nigeria Blog Awards NBA 2013 Best Entertainment Blog
Nigerian Broadcasters Merit Award 2013 Website/blog of the year



My take

Personally, as a top leading blogger in Cameroon, an internet marketer and web developer, I look at Linda Ikeji as a source of inspiration to many especially the young girls out there. You can become just anything you want if you are passionate about it enough. I admire her passion. This is the same passion I see in my mentor Neil Patel. And I want you to move from being a consumer of content to a producer of content because the cash belongs to the producers. I know you may say it takes millions to run a successful blog and you don’t have that kind of money. Well, you can start a blog for almost nothing. You don’t even have to bother about the technical hurdles. If you are interested, click HERE to begin.

linda ikeji

Linda Ikeji’s 10 Success Secrets


#1: Be passionate.

#2: Be prepared for life’s tough challenges.

#3: Stick with your work in and out of season.

#4: Be patient and persevere.

#5: Celebrate your customers.

#6: Don’t let your age stop you.

#7: Do what you love to do.

#8: Seek fulfillment, not money.

#9: Try to make something good out of the bad.

#10: Help people with your resources.

Leave a Reply

error: Content is protected!!
WhatsApp chat