SEO Expert Services & Practices to Grow Your Business in Cameroon presented by Netkipedia, the number 1 internet marketing and web design company in Cameroon.
If you’re here, then your probably looking for an SEO expert in Cameroon or you simply looking for ways to easily increase your search engine rankings or that of a business website you’re optimizing. The good news is you’ll find the answers to any questions you may have on SEO Services in Cameroon and beyond.
SEO Expert Services & Practices to Grow Your Business in Cameroon
What Is SEO / Search Engine Optimization?
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
10 Things You Need to Know About SEO Services in Cameroon
A lot has changed in the world of search engine optimization in Cameroon and the world at large.
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings in Cameroon no longer works with search engines, but keywords are still essential.
Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
With so many SEO techniques from SEO experts in Cameroon and beyond, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?
And, seriously, what are the truly best SEO services in Cameroon that’ll lead to results for your website?
Both B2B and B2C marketers want more search leads because they carry a 8.5X higher chance of conversion than an outbound lead.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular, generating thousands of new leads, from organic search, for Brian.
This article may not be as in-depth as Brian’s. Nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO practices or services that you need in order to improve your search engine ranking in Cameroon.
If your SEO expert focuses on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings in Cameroon without risking a Google penalty.
Let’s get started and see what an SEO expert in Cameroon should do to help grow your business by improving your search engine rankings:
1. Remove anything that slows down your site.
Page speed is a critical factor in SEO. hence first thing an SEO expert in Cameroon should do is to remove anything that slows down your site.
In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.
I’m sure you can relate to that.
That’s never a good experience, but it’s the kiss of death in today’s marketplace. A slow page can frustrate the user experience and ultimately discourage people from buying your product.
Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period.
Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
As Cameroonian businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
On April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, you’re fighting a losing battle for top organic listings in Cameroon, regardless of the quality of your content or your professional website design.
According to the search engine giant’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.
As a good SEO expert in Cameroon, get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
You can Contact Netkepedia SEO Experts in Cameroon to help speed up your site.
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth,
says Brian Clark, founder of Copyblogger Media.
To most so-called SEO experts in Cameroon, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.
More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post or even email it to their huge email subscriber list.
Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.
3. Write for humans first, search engines second.
Lately, I’ve noticed that more and more bloggers and content creators in Cameroon are going back to the old method of SEO, wherein keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.
Many bloggers in Cameroon still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.
That’s the wrong approach.
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
moneymastertutorials.com is the #1 go-to site in Cameroon for many people when it comes to putting readers first. No wonder the blog is so successful at content marketing. Money Master Tutorials has even turned into a million-dollar digital marketing company empowering several bloggers and business owners in Cameroon and beyond.
It all happened because a marketer like you was passionate about helping people. That’s what drives the Netkipedia SEO team in Cameroon, too — and maybe you, as well.
So, what does it mean to write for users first, before search engines?
Well, it’s simple.
As good SEO experts Cameroon at Netkipedia, we forget that Google and other search engines exist when we’re writing. Instead, we create content that will help someone. This is known as SEO copywriting.
Funny enough, when you put users first, you’ll actually write helpful content that search engines will reward, because search engines follow users. It’s not the other way round. At the same time, you’ll be enhancing the user experience and building trust with your audience.
4. Encourage other trustworthy sites to link to you.
To a large extent, inbound links are still the lifeblood of search engine rankings. This is in the playbook of the best SEO experts in Cameroon.
When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.
Content marketing in Cameroon is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.
Do you know why so many bloggers link to my posts on Moneymastertutorials.com and Netkipedia.com?
The major determining factor in my success is that I invest a lot of time, money and resources into creating a single post or other piece of content.
How much effort do you suppose went into the writing of How to Start A Blog in Canada: Easy guide to create a blog for beginners?
When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. This is the essence of effective link building.
5. Have web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Many Cameroonian business owners look to SEO experts for help when it comes to web analytics.
I remember the main part of the Cameroon Online Entrepreneurship training that helped many SEO experts in 2018 in Cameroon was a course titled: Webmaster Tools. The training is still available through Money Master Tutorials till today, so you can check it out.
Tools like CrazyEgg also show you where your site visitors are clicking, and how they navigate away from your site.
You should have these web analytics in place or hire a good SEO expert in Cameroon to handle all that, even before you send the first visitor to your site or landing page.
6. Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.
You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.
If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins. Or simply hire a good SEO expert in Cameroon if you find this process cumbersome (it’s not).
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use readable and meaningful URLs only.
Every SEO service provider in Cameroon should know this.
If users can’t read or understand your URL, then search engines may be confused as well.
Here’s how Neil Patel’s page URLs look:
Granted, the URL above is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.
Stay away from page URLs like this:
Remember, search engines follow search users.
Brian Clark once said that Google bots are like infants, who need to be spoon-fed regularly. And, he’s right.
Even in this age of search evolution, including the RankBrain, search spiders are still programs, not humans. You need to guide them accordingly.
If I were to adopt a new URL structure, I might pattern it after Brian Dean’s structure. He ensures that only 2-4 words are included in any URL.
This makes the URL memorable to the user, search engine-friendly and easy to type. Copyblogger does the same thing:
You can learn more about optimizing your page URLs from this infographic:
8. Build momentum with social signals.
Social media is an integral part of your SEO strategy in Cameroon, and search signals are important. You’ve got to focus on increasing yours.
Don’t believe me?
Well, several case studies have proven the impact of social shares, likes, tweets and pins on search engine rankings.
As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page 1 of Google, due to social media.
If you want to get more social signals, the rules haven’t changed. Here’s the summary:
- Create useful content that’s share-worthy across your social media platforms.
- Add share buttons to your post and make them visible.
- Encourage people to share, by asking them to.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power users in your post and notify them.
… And so much more. Social media is at your disposal. Use it, and use it well.
9. Use the right keywords in your images.
Images are important in search engine optimization Cameroon.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
For this reason, you or your SEO expert or content creator should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
However, if your image is of a “blue women’s hat,” don’t name your image “click here to buy hat.”
Always remember that in search engine optimization, relevance is more important than creativity or cleverness.
10. Create & publish unique content consistently to improve your rankings.
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
Whether you’re a B2B or B2C marketer in Cameroon, you need to be disciplined, when it comes to content creation.
It’s even more important than you might think, due to something called the “fresh factor.” Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.
If you’re not Brian Dean, who’s mastered the art of content promotion and can regularly get tens of thousands of users to read a new post and share it with others on social media, the easiest way to optimize your freshness score is by creating content consistently or get an SEO expert in Cameroon to do that.
If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option — it’s a must.
The age of a domain or web page is also one of the top SEO tips you should keep in mind. Indeed, it’s crucial for your success. For this reason, don’t constantly change your domain name. Pick one and stick with it, unless there’s a very good reason to change.
That does happen, by the way — just don’t make it a regular practice. I’ve used QuickSprout for over 10 years and I intend to keep the domain name.
If you’ve published a post in the past that’s no longer relevant to users, especially due to the recent Google changes, then instead of writing a new piece of content from scratch, work to update that page.
That way, you can retain the backlinks, social media shares and other on-site engagement metrics it’s already earned.
Finally, learn to focus on and create content around long-tail search phrases (e.g., social media marketing techniques), and not head keywords (e.g., social media).
When link building, think quality, not quantity. And, don’t forget to make your web pages mobile-friendly.
If you pay attention to these important SEO tips, I guarantee that you’ll create better content, drive more organic traffic, acquire more leads and grow your revenue.
Which SEO tip do you think you need in improving search rankings? Are there any SEO tips that have worked against you? Also, if you need to speak to the Netkipedia SEO team, comment below or Contact Us.
SEO Advertising: How to use SEO Advertising to Grow Your Business in Cameroon
No one said growing your business in Cameroon would be easy. You’re up for the challenge. You just need a plan.
You’ve got the right team, the product or service. Now, it’s just a matter of getting your brand out there in front of more people.
Not just any people. The right people.
You know? The ones you can turn into lifelong customers.
That’s where SEO advertising in Cameroon comes in. It’s the way to get the word out. Grow your business faster and more cost-effectively than you could any other way.
Here’s how it’s done.
Why SEO Advertising in Cameroon?
Over 1 trillion searches happen every day. Nearly 75% of them are through Google. Over 50% of business website traffic comes in through these searches.
Sounds amazing. Free traffic, right?
There’s a catch.
You knew there would be.
The website at the top of the organic searches gets over 1/3 of the organic clicks in searches. “Organic” is a term used by online marketers. It means the regular search listings. Google gets to decide who the top 3 sites are in the organic results.
Not in one of those top 3 organic search spots? What about you? Well, your share of organic traffic is next to non-existent.
Check out the organic search results for “Pet Turtles”.
Notice anything particular about the top 2 listings?
Ever heard of PetSmart? That’s a large national brand.
Big businesses spend millions to claim those top spots through SEO. That’s search engine optimization.
SEO is vital for the long-term success of your website and theirs.
But some may use tricks and tactics to earn those top spots. Even when they spend this kind of money, it still takes months to a year to even get to page one.
Most small businesses don’t have that kind of time to wait. They don’t have the money to invest with the return horizon so far away.
SEO Advertising Solves This Problem
SEO advertising is different. It gets you to the top of searches instantly. But it also focuses on earning you those top spots for organic traffic. It’s the two-fold strategy you need for growth and long-term success.
You’re not fighting with big companies to quickly earn those top organic spots. But you still get seen.
You get to set your own budget and reach the right audience with the right message quickly. But you invest in a long term, more cost-effective, organic strategy at the same time.
What is SEO Advertising?
There are two vital sides to SEO advertising that you can explore in Cameroon. It includes optimizing your website so that it is more visible in organic searches. But it recognizes that unless you have millions to spend, it takes time to rise in the ranks. Because of this, it’s supplemented by pay-per-click advertising.
Together, these are the dynamic duo of marketing. They’re peas in a pod. A power couple. Whatever you want to call it. It works.
Pay Per Click (PPC) Advertising in Cameroon
Google, and other search engines like Bing, will allow you to pay to be at the top of searches. If it sounds like a sham, hear this. You don’t pay anything if they don’t click on your ad.
That’s right. You create an amazing ad that people want to click. And once they’re back on your site, you convert that click into a paying customer.
There is no single way to get more website traffic faster than this.
Maybe not that fast. But it’s like instant brand awareness.
There’s more. These ads only appear when someone searches for what you offer. PPC advertising is highly targeted. It’s high intention traffic funneled right to your website.
PPC Advertising can be tweaked and perfected over time. But you’ll instantly see visitors coming into your website. We’ll talk a little more about how to turn all of this traffic into paying customers a little later.
SEO Your Website in Cameroon
SEO is what you do to your actual website. Search engines like Google are constantly judging your website. They want to know if you provide a great customer experience. They try to determine if you’re a trustworthy website. The better you can demonstrate that your site does this, the better your visibility will become.
There are many strategies used to do this. Here are the basics you need to know:
- Be really clear on who your target audience is. If you attract the wrong people to your website, they’ll leave. That’s not a good experience.
- Create and publish website content around your target customer.
- Use content to reach customers at different phases of their buyer’s journey. This helps them take the next step.
- Build a responsive website (fast, mobile-friendly, easy to navigate)
- Build your authority online through networking (industry websites, social media)
- Manage your online reputation
Optimizing your website for search engines is a sustainable marketing strategy. It pays you back many times over for a long period of time. But it does require initial setup and ongoing maintenance. For a brand new site, it typically takes 12+ months to get significant results. But you should see some movement within 6 months.
Have a well-established site that’s already getting some decent traffic? Results should be faster.
Why does SEO take so long? Search engines need to know that you’re legitimate. They don’t want to reward a site that’s using questionable tactics to rise in organic ranking. They don’t want to make a mistake. It takes some time to show search engines that you’re not a fly-by-night website.
This distant horizon for SEO is why PPC and SEO are the perfect pair. You win with SEO advertising.
Pay per click doesn’t directly improve your rankings. But it does increase brand awareness. More people will click on you in organic searches because of it.
Getting Started with SEO Advertising in Cameroon
Getting started is easy. You’ll be doing some research for both PPC and SEO. Fortunately, much of your research will overlap.
It’s helpful to have tools at your disposal. We’ll discuss these briefly. But a lot of it can be done manually. It just takes a lot longer.
As your skills grow, you begin to realize the benefits of SEO advertising. You’ll want to invest in tools that make it easier. The most cost-effective thing to do is to work with people who already have them.
Let’s look at what you need to do before you start just running these ads.
Do the Research
Here’s a rundown on the research you need to do. We’ll go in-depth into how to do it.
- What platforms are best for your business
- What the competition’s doing
- What queries (searches) are best for you to appear in
Create the Assets
In order to get started with SEO advertising, you’ll need assets. These include:
- Ad copy
- Landing page copy
- Responsive website
- Website content like videos, blogs and infographics
- Research & Automation Tools (free & paid)
- Time and/or human resources
- Analytics tools (free & paid)
All of these assets are important. But perhaps the most important is analytics. Analytics tells you what’s working and what isn’t. Without it, your SEO advertising can fall down many rabbit holes.
Bing or Google
We already discussed how many people use search engines to find what they’re looking for. But their demographics vary some.
By far, most people use Google. It doesn’t matter if they’re in Norway, Louisiana or South Korea. Old or young? Rich or poor?
People in the following categories tend to use Bing over Google:
- People with adventurous interests (sports, outdoors, traveling, etc.)
- Arts & Theater Lovers
- Home decor
If your business falls into one of these 3 categories, Bing may be a great place to invest SEO advertising dollars. Canada and the UK are also partial to Bing.
However, recent reports show that retail businesses has more benefits if they use Google Search Ads in Cameroon. In fact, statistics state that US retailers spend $13.12 billion on search ads. And this figure is estimated to increase up to $15.65 billion in 2020. Indeed, paid search is becoming the fastest growing ad format this year.
Mac/Apple users are also more likely to use Google. People who use Microsoft products at home tend to use Bing. This has a lot more to do with default settings on their devices. It has little to do with preference.
SEO Cameroon: SEO Services in Cameroon
Find Out What the Competition’s Doing
No need to recreate the wheel. You have competitors who’ve figured this out. It’s your job to de-throne them. This is where paid tools come in. Some common tools that SEO advertising experts use are:
Tools like these let you download the keywords that the competition is targeting. Without ever paying a dime for a click, you’ll already know which keywords give them the best bang for their buck.
Start optimizing your SEO advertising before you even start to run an efficient SEO advertising campaign in Cameroon.
If you don’t have access to these kinds of tools, you would do it manually by:
- Pulling up keywords you plan to target in a search
- Seeing whose ads come up
- Seeing who comes up in the organic search
- Using a keyword density tool on their site or manually reviewing the site
You’ll get much less usable data. But it’s a good start.
Sell hiking supplies? Do a Google search for “Hiking Supplies”. See what comes up.
Content marked sponsored or ad are your Pay per click competitors. The listing below them are your organic competitors.
They may be the outdoor shop on the other side of town. Or they may be national.
In SEO advertising, your competitors are the people coming up in searches.
Do More Keyword Research
Do you love free as much as we do? Adwords Keyword Planner gives you an idea of what you’ll be paying for each click in your Paid SEO advertising campaign.
You can use this as an estimator to better understand the potential costs for pay per click.
You’ll know from this which words are getting decent traffic so that you can target those words in organic searches. You do this by including them in your content.
This will also let you know when a keyword is out of your price range. Let’s say you want your ad to appear on “Find a real estate agent”.
You can see that this keyword gets lots of traffic. That’s a plus.
But according to keyword planner, you’ll pay nearly $14 for a click. Depending on your business, model this may or may not be a high acquisition cost.
In real estate, it likely isn’t. But tools like this give you the data. You make those calls.
Fortunately, they’ll give you a long list of alternatives if a keyword is too pricey. Find the ones that are right for you.
Forecast Your Costs & Clicks
You can further use Adwords plan overview to estimate the number of clicks you’ll earn for a certain campaign.
Remember, though. These are all estimations. How accurate they are will largely depend on how well you design your ads. We’ll discuss that a little later.
Build Your Assets
You’re ready to grow your business. SEO advertising is the way to do it. But you won’t just start posting some random ads and hoping for the best. You need to build content assets that streamline the process. On the pay per click side of SEO advertising, the clicker’s journey goes something like this.
- See search results page
- Hone in on ad
- User is enticed to click
- User arrives at website
- Website entices user to take a desired again
- They complete the action
- Voila! New customer
Build your content assets around this SEO advertising buyer’s journey.
Create Clickable Ads
SEO Cameroon: SEO Services in Cameroon
These 5 tips will help you create the most clickable ads.
1) Play Mirror-Me
Did you play mirror-me in Kindergarten? In case you don’t remember, it’s a game where you stand in front of a friend. You mimic their every movement. Your ad should mirror the intentions of the user.
What does the person want to accomplish? Create your ad around this understanding.
2) Use Non-Alpha Characters
Don’t go crazy. It’s obnoxious. It will backfire. But do put numbers and appropriate symbols in the ad.
People are naturally drawn to these. Our brains think they’re important. A stat, a discount, whatever — include it to get attention.
3) Get Emotional
Strike an emotional chord with the person. Make them feel like they deserve what you have. Make them fear missing out. Tap into nostalgia.
Connect with an emotion to earn a click.
4) Cleverly Rule Out Their Objections
You know the objections people have in your industry. Play on this to shoot your ad to the top of their list as they’re weighing options.
5) It’s What Can You Do for Me
Remember, it’s not the other way around. To create a clickable ad, state your value proposition. Forget for a minute that you want to grow. Think about what they want out of you. How does your business uniquely meet these needs? Build your ad around it.
You’ll build various ad groups around your target audiences so that you can speak very directly to each one. Create several ads within several ad groups.
Maybe your company has 3 distinct targets:
Create a clever ad to connect with cardiology. It includes some info about heart health. That ad may work great for this target. But you need one about teeth and gums for the dentist.
Ad groups help you get the right message in front of the right person.
Design Laudable Landing Pages in Cameroon
The most successful PPC campaigns in SEO advertising in Cameroon have at least 10 landing pages. Why so many? You’re selling basically the same thing, right?
Remember our cardiology example above? You need a landing page that continues to speak directly to this audience after the click the ad. Through this hyperfocus, you keep your target engaged through the entire SEO advertising journey.
SEO Cameroon: SEO Services in Cameroon
Let’s look at 5 vital components for an SEO advertising landing page.
1) Aligned with Ad
Each landing page is clearly aligned with the ad that links to it. It feels like an indisputable extension of that ad. If the ad made an offer, the landing page references that offer. It clearly shows how to redeem it.
2) Has a USP (Unique Selling Proposition)
The landing page expands on the value of your offer as indicated in the ad. This concise copy has a:
- Impactful Headline
- Supporting Headline
- Statement Reinforcing the USP
- A closing statement
- A clear CTA
3) Leverage Visuals
Some advertising is text only. Others have images. Regardless, your landing page should instantly draw a person in a relevant visual. It could be a video or HD image. A relevant visual instantly communicates a message to the visitor.
Are you selling a bright idea? A visual like this will do the trick.
4) Show Benefits
What does your offering do for the visitor? Clearly and concisely bullet out the top benefits
5) Give Instant Social Proof
Your visitor may have no idea who you are. They don’t know where you are. You could be anyone. Social proof builds instant trust. Choose the ones that will best speak to your audience. You might include:
- Site authority
- Social media following
Download or embed a tool that shows this and keeps it up to date for you.
Create Compelling Website Content
To SEO your website, you need to create compelling content. Take the research you’ve done on your competitors and keywords. Consider your target audience. Start building content around topics that your customers will love.
Let’s look at 3 quick tips for compelling content.
1) Create Content for People
You’ll hear all kinds of clever SEO tricks to get you higher in organic searches. But remember that customer experience is vital. You can balance customer experience with organic tactics.
Never just create content for the search engines.
2) Quality Over Quantity
Having a lot of content will help you earn those organic top spots faster. But each piece should high quality. It should add value to your customer’s life.
Great content needs a distribution channel. Initially, you need to drive traffic to it. This allows it to pick up steam. As your organic rankings improve, it becomes a link-magnet, pulling traffic into itself. As more people share it and link to it, the content’s authority with rise. So will its visibility in searches.
Here’s where the amazing marriage between PPC and SEO in SEO advertising is so useful. Also share on social media. In the next section, we’ll look at how to choose the best social media platform to distribute your content.
SEO advertising is primarily done in search engines. But you know the importance of repetition in marketing.
Reach potential customers where you can with SEO advertising. But be strategic about it. Otherwise, you end up spending a bunch of money in places that don’t work.
Many social media sites and websites provide you with an opportunity to advertise on their site with the same pay per click model. But each social platform has a different audience. Let’s find the one that’s right for you.
With over 1 billion users, Facebook is a great place to get your ads in front of a lot of people. Take a look at this chart from Pew Research Institute.
83% of women. 75% of men are on this site.
As far as age goes, Facebook doesn’t discriminate. While the percentage of 50+ on Facebook falls slightly from 84% to 72%, Facebook even has 62% of the 65+ crowd. Regardless of age or gender, your target audience is here.
81% of people in cities are on Facebook. 81% of people who live rurally are on it as well. But only a measly 77% of people in burbs are on this platform.
What are we saying? That’s still almost all of them.
We could continue with education, income, etc. But it’s consistent across the board.
This is all very broad though. The great thing about advertising on Facebook is that it really lets you drill down to reach exactly who you want to reach. Drill down to specific interests, behaviors and more.
This kind of social media SEO advertising allows you to reach each segment of your target audience with the right message every time.
An easy graph shows you your possible reach based upon the selection you’ve made. You’re not left guessing how many people will see your ad.
Facebook leaves others in the dust just in terms of volume. But this doesn’t mean that you shouldn’t branch out. Multi-channel marketing is important. It reinforces your message in different locations.
Many Facebook users are also on other platforms. Be there too!
Facebook is popular across the board. But Twitter is much more popular with millennials and younger gen Xers than the older crowd. For example, 36% of 18-29 year-olds are on it. In the 65+ crowd, it drops to 10%.
It’s an even split between men and women. The urban-burbs-rural split is also roughly even.
But wait! Below the numbers do diverge.
Most Twitter users graduated from college. They tend to be higher wage earners.
You can similarly drill down to events, interests and more to reach the right audience.
You probably know Linkedin as social media for professionals. It has close of 500 million users. A quarter are in the US. Linkedin is skewed male but only slightly with a 4% difference. Most users live in cities with only an 18% user rate in rural areas.
77% of Linkedin users have some college. The vast majority graduated. They also tend to be on the higher end of pay scale. While there are job seekers on Linkedin, most are gainfully employed.
According to Pew Research, 1/2 of Instagram users use it at least once a day. That makes it second only to Facebook. This is a great opportunity to reach your audience with social media SEO advertising. But who are your Instagram users?
How are they different from other sites?
Instagram skews heavily toward women. Nearly 40% of women are on it compared to roughly a quarter of men. Users also tend to be younger. Almost 60% of users are under 30.
In terms of education, location and income though, the numbers are fairly even. The number of city users is slightly higher.
If you’re targeting millennial females, this is the place. On top of this, Instagram is a growing community. Checkout this growth reported by Statista.
Instagram is partnered with Facebook to target specific audiences. Despite Instagram’s younger age, this gives you access to a long history of user behavior and interests. Put your ads in front of the right people by narrowing your reach strategically.
You can learn more about Instagram benefits here.
Run your ad campaigns. As the clicks begin coming in, analyze your data.
Ask important questions. Which ads earn the most clicks? Which keywords drive the most traffic? Which landing pages convert?
What is this data telling you? Are some aspects more successful than others? Consider the data. Optimize your ad campaign to maximize your returns.
On the organic side of things, use Google Analytics to track the incoming traffic.
Where is the most traffic coming from? How are people interacting with your content? Which content is performing best? Optimize it.
Grow Your Business with SEO Advertising
Pay per click ads on social media and search engines are both fast and effective way to grow your business. Research is vital. And having the right tools can make planning much easier and more effective.
Build content assets that not only encourage clicks. They seamlessly carry a person through the ad buyer’s journey.
We’ve got the tools. We have the experience. We can help you get results in online marketing. Get in touch & Grow your business.
When it comes to boosting traffic to your website in Cameroon, you have two basic options: pay-per-click (PPC) advertising or search engine optimization (SEO).
You can pay for traffic using the PPC advertising programs provided by Google Ads, Yahoo Search Marketing and others. They enable you to display ads in the sponsored results section of each search engine's results page. Then, you pay a fee -- based on how competitive your chosen keyword is -- whenever a viewer clicks through from your ad to your website.
Alternatively, you can build traffic for free by achieving high rankings in the natural search results -- the listings displayed next to the sponsored results. You will need to follow SEO best practices to try to get your site displayed on these pages more prominently and more often. It may take time to reach the top of the natural results, but the free, targeted traffic will probably prove to be well worth the investment.
But which approach is better? It depends on your needs and budget. If you want more traffic fast and are willing to pay for it, then PPC might be right for you. But if you're operating on a shoestring budget, it may make more sense to invest time in chasing high search rankings through SEO.
SEO vs. PPC: Knowing Which Is Right for Your Website in Cameroon
Here are three questions to consider when deciding whether SEO or PPC is best for your business:
1. How large is your website advertising budget?
In choosing between SEO and PPC, you first need to decide what size advertising budget your business can support. You can set your daily spending limit as low as you'd like, but it can be a good idea to start with a minimum of $5 to $10 a day.
If you have no money to commit to advertising, you'll need to stick with free SEO methods. But if you have even a little capital to invest in PPC advertising, consider giving it a try because it offers a number of benefits, including:
• Faster testing. Websites should focus on achieving conversion, whether it's selling products, signing up email newsletter subscribers or some other action. That means actively testing website variables to improve conversion rates. These tests, however, require traffic to generate data, so you might want to purchase traffic through PPC advertising to get faster results.
• Protection from SEO algorithm updates. One major weakness of SEO is that algorithms change from time to time. When that happens, sites that have been optimized in one way can lose rankings -- and profits -- practically overnight. But when you pay for traffic, you're assured a steady stream of visitors, no matter what changes Google and the other search engines make.
PPC has a learning curve, though. Start with small, highly targeted campaigns and tie your PPC campaign to your Google Analytics account. It can tell you which conversions are from PPC visitors and whether your ROI is positive or negative.
2. How high are the average CPCs in your industry?
In addition to setting your overall advertising budget, take a look at what other people in your industry are paying for ads.
PPC platforms typically allow users to bid what they're willing to pay for a single keyword click -- a fee that's referred to as "cost-per-click" (CPC). For instance, if you want to reach people searching for the keyword phrase "car insurance online," you could use the Traffic Estimator within the free Google External Keyword Research Tool and see that the average CPC for the phrase is $2.76.
But average CPCs can run much higher -- $28.55, for example, for the phrase "auto insurance." Those prices make it more difficult for new advertisers to turn a profit from PPC traffic. In such cases, SEO might be a better choice.
3. How competitive are the SERPs in your niche in Cameroon?
You also will want to determine how competitive the search engine results pages (SERPs) are for your target keywords in Cameroon. To do this, enter your keywords into the Google External Keyword Research Tool, which will tell you the estimated competition level, as well as the number of advertisers bidding on your keywords and the average CPCs.
In the most competitive industries, you may find that results pages for your target keywords are dominated by authority websites. They can be nearly impossible to displace without a significant investment of time and money. In such cases, it may ultimately make more sense to pay for traffic via PPC promotions.
But it isn't always necessary to make an "either-or" choice. When combined, PPC and SEO can be quite powerful. Ask yourself these three questions and determine the optimal mix of PPC and SEO for your website.