SEO Expert Services & Practices to Grow Your Business in Cameroon presented by Netkipedia, the number 1 internet marketing and web design company in Cameroon.
If you’re here, then your probably looking for an SEO expert in Cameroon or you simply looking for ways to easily increase your search engine rankings or that of a business website you’re optimizing. The good news is you’ll find the answers to any questions you may have on SEO Services in Cameroon and beyond.
SEO Expert Services & Practices to Grow Your Business in Cameroon
What Is SEO / Search Engine Optimization?
What Is SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
10 Things You Need to Know About SEO Services in Cameroon
A lot has changed in the world of search engine optimization in Cameroon and the world at large.
However, certain fundamental principles remain unchanged.
For example, targeting keywords with the sole intent of improving organic rankings in Cameroon no longer works with search engines, but keywords are still essential.
Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
With so many SEO techniques from SEO experts in Cameroon and beyond, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.
Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?
And, seriously, what are the truly best SEO services in Cameroon that’ll lead to results for your website?
Both B2B and B2C marketers want more search leads because they carry a 8.5X higher chance of conversion than an outbound lead.
Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular, generating thousands of new leads, from organic search, for Brian.
This article may not be as in-depth as Brian’s. Nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO practices or services that you need in order to improve your search engine ranking in Cameroon.
If your SEO expert focuses on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings in Cameroon without risking a Google penalty.
Let’s get started and see what an SEO expert in Cameroon should do to help grow your business by improving your search engine rankings:
1. Remove anything that slows down your site.
Page speed is a critical factor in SEO. hence first thing an SEO expert in Cameroon should do is to remove anything that slows down your site.
In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.
I’m sure you can relate to that.
That’s never a good experience, but it’s the kiss of death in today’s marketplace. A slow page can frustrate the user experience and ultimately discourage people from buying your product.
Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period.
Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
As Cameroonian businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
On April 9, 2010, Google included site speed as one of the all-important ranking factors.
This means that if your pages are slow, you’re fighting a losing battle for top organic listings in Cameroon, regardless of the quality of your content or your professional website design.
According to the search engine giant’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.
As a good SEO expert in Cameroon, get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
You can Contact Netkepedia SEO Experts in Cameroon to help speed up your site.
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth,
says Brian Clark, founder of Copyblogger Media.
To most so-called SEO experts in Cameroon, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy.
According to Rand Fishkin, founder of Moz,
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.
If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.
You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.
Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.
More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post or even email it to their huge email subscriber list.
Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.
3. Write for humans first, search engines second.
Lately, I’ve noticed that more and more bloggers and content creators in Cameroon are going back to the old method of SEO, wherein keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.
Many bloggers in Cameroon still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.
That’s the wrong approach.
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
moneymastertutorials.com is the #1 go-to site in Cameroon for many people when it comes to putting readers first. No wonder the blog is so successful at content marketing. Money Master Tutorials has even turned into a million-dollar digital marketing company empowering several bloggers and business owners in Cameroon and beyond.
It all happened because a marketer like you was passionate about helping people. That’s what drives the Netkipedia SEO team in Cameroon, too — and maybe you, as well.
So, what does it mean to write for users first, before search engines?
Well, it’s simple.
As good SEO experts Cameroon at Netkipedia, we forget that Google and other search engines exist when we’re writing. Instead, we create content that will help someone. This is known as SEO copywriting.
Funny enough, when you put users first, you’ll actually write helpful content that search engines will reward, because search engines follow users. It’s not the other way round. At the same time, you’ll be enhancing the user experience and building trust with your audience.
4. Encourage other trustworthy sites to link to you.
To a large extent, inbound links are still the lifeblood of search engine rankings. This is in the playbook of the best SEO experts in Cameroon.
When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.
Content marketing in Cameroon is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.
Do you know why so many bloggers link to my posts on Moneymastertutorials.com and Netkipedia.com?
The major determining factor in my success is that I invest a lot of time, money and resources into creating a single post or other piece of content.
How much effort do you suppose went into the writing of How to Start A Blog in Canada: Easy guide to create a blog for beginners?
When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. This is the essence of effective link building.
5. Have web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Many Cameroonian business owners look to SEO experts for help when it comes to web analytics.
I remember the main part of the Cameroon Online Entrepreneurship training that helped many SEO experts in 2018 in Cameroon was a course titled: Webmaster Tools. The training is still available through Money Master Tutorials till today, so you can check it out.
Google Analytics, Google Search Console and other, private web analytics software solutions can help you track your success.
Tools like CrazyEgg also show you where your site visitors are clicking, and how they navigate away from your site.
You should have these web analytics in place or hire a good SEO expert in Cameroon to handle all that, even before you send the first visitor to your site or landing page.
6. Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google.
In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.
You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.
If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins. Or simply hire a good SEO expert in Cameroon if you find this process cumbersome (it’s not).
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use readable and meaningful URLs only.
Every SEO service provider in Cameroon should know this.
If users can’t read or understand your URL, then search engines may be confused as well.
Here’s how Neil Patel’s page URLs look:
Granted, the URL above is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.
Stay away from page URLs like this:
Remember, search engines follow search users.
Brian Clark once said that Google bots are like infants, who need to be spoon-fed regularly. And, he’s right.
Even in this age of search evolution, including the RankBrain, search spiders are still programs, not humans. You need to guide them accordingly.
If I were to adopt a new URL structure, I might pattern it after Brian Dean’s structure. He ensures that only 2-4 words are included in any URL.
This makes the URL memorable to the user, search engine-friendly and easy to type. Copyblogger does the same thing:
You can learn more about optimizing your page URLs from this infographic:
8. Build momentum with social signals.
Social media is an integral part of your SEO strategy in Cameroon, and search signals are important. You’ve got to focus on increasing yours.
It’s true that Google hasn’t added social signals into their ranking algorithm factors, but I’ve personally seen that social signals do impact search engine rankings.
Don’t believe me?
Well, several case studies have proven the impact of social shares, likes, tweets and pins on search engine rankings.
As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Shrushti’s search rankings improved from page 400 to page 1 of Google, due to social media.
If you want to get more social signals, the rules haven’t changed. Here’s the summary:
- Create useful content that’s share-worthy across your social media platforms.
- Add share buttons to your post and make them visible.
- Encourage people to share, by asking them to.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power users in your post and notify them.
… And so much more. Social media is at your disposal. Use it, and use it well.
9. Use the right keywords in your images.
Images are important in search engine optimization Cameroon.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
For this reason, you or your SEO expert or content creator should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
However, if your image is of a “blue women’s hat,” don’t name your image “click here to buy hat.”
Always remember that in search engine optimization, relevance is more important than creativity or cleverness.
10. Create & publish unique content consistently to improve your rankings.
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
Whether you’re a B2B or B2C marketer in Cameroon, you need to be disciplined, when it comes to content creation.
It’s even more important than you might think, due to something called the “fresh factor.” Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.
If you’re not Brian Dean, who’s mastered the art of content promotion and can regularly get tens of thousands of users to read a new post and share it with others on social media, the easiest way to optimize your freshness score is by creating content consistently or get an SEO expert in Cameroon to do that.
If you’ve chosen to market your business online, then creating unique and helpful blog posts isn’t an option — it’s a must.
The age of a domain or web page is also one of the top SEO tips you should keep in mind. Indeed, it’s crucial for your success. For this reason, don’t constantly change your domain name. Pick one and stick with it, unless there’s a very good reason to change.
That does happen, by the way — just don’t make it a regular practice. I’ve used QuickSprout for over 10 years and I intend to keep the domain name.
If you’ve published a post in the past that’s no longer relevant to users, especially due to the recent Google changes, then instead of writing a new piece of content from scratch, work to update that page.
That way, you can retain the backlinks, social media shares and other on-site engagement metrics it’s already earned.
Finally, learn to focus on and create content around long-tail search phrases (e.g., social media marketing techniques), and not head keywords (e.g., social media).
When link building, think quality, not quantity. And, don’t forget to make your web pages mobile-friendly.
If you pay attention to these important SEO tips, I guarantee that you’ll create better content, drive more organic traffic, acquire more leads and grow your revenue.
Which SEO tip do you think you need in improving search rankings? Are there any SEO tips that have worked against you? Also, if you need to speak to the Netkipedia SEO team, comment below or Contact Us.